Yale Legacy Partners


Client

Planned Giving, Yale Office of Development

Responsibilities

Print materials and accompanying emails in Emma Email Marketing; print management

Yale Legacy Partners honors alumni, family, and friends who have made a bequest or planned gift to the university. Donations from Yale Legacy Partners have a profound impact on the university. Members have endowed chairs and scholarships, created fellowships, supported the university's museums, and contributed to facility initiatives. Each year the development office hosts a luncheon to honor the membership.

Designing the invitation and day-of materials for this event presents several challenges. Each year's design must be a unique and compelling one or two-color piece that incorporates the Yale Legacy Partner’s logo and/or elements of the logo. Given the older demographic of the membership, careful consideration must be given to color contrast and the size of the typeface to ensure legibility.

Yale Legacy Partners 2024

Yale Legacy Partners 2019

Yale Legacy Partners 2018