Nathan Hale Associates
Client
Yale Alumni Fund, Yale Office of Development
Responsibilities
Print materials; print management
The Nathan Hale Associates (NHA) program, founded in 1994, recognizes the many generous donors whose leadership annual gifts make possible the dynamic, diverse, and creative environment that defines the Yale experience.
In October 2021, Yale launched the public phase of its ambitious five-year capital campaign, For Humanity. I collaborated with colleagues to re-envision the NHA marketing materials. The updated print pieces seamlessly blended the campaign branding with elements of the existing NHA brand, such as the typographic treatment of the donor recognition program’s name. All materials were created in accordance with Yale’s accessibility guidelines so gift officers could email the documents to prospective donors when needed.
