Bulldogs of the Last Decade
Client
Yale Alumni Fund, Yale Office of Development
Responsibilities
Print materials and accompanying emails in Emma Email Marketing; print management
Bulldogs of the Last Decade (BOLD) are Yale's youngest alumni and play an essential role in the future of giving to the Yale Alumni Fund.
I was responsible for redesigning all of the BOLD print and digital marketing collateral after the launch of For Humanity. The challenge was finding a balance between the campaign and existing BOLD branding. I redesigned the pieces primarily using the campaign brand guidelines with small touches of the existing BOLD brand, such as the bulldog paw print, imagery of Handsome Dan, and the typographic treatment of the group’s name.
