100 College Street Opening Celebration
Client
Wu Tsai Institute at Yale; Yale Office of Development
Responsibilities
Print materials and accompanying emails using Emma Email Marketing; illustration; print management; digital day-of materials
100 College Street is a state-of-the-art, collaborative space that houses the Department of Neuroscience in the School of Medicine, Department of Psychology in the Faculty of Arts and Sciences, and the Wu Tsai Institute. The university celebrated the opening of this new interdisciplinary space in December 2023.
The opening celebration was a milestone event as it honored a transformative gift from Joseph C. Tsai ’86, ’90 JD and Clara Wu Tsai, the university’s long-term investment in the sciences, and President Peter Salovey’s goal to create a more unified Yale. I collaborated with the event planner and the Wu Tsai Institute’s communications manager to create all print and digital materials for the event. Elements from the university and Wu Tsai Institute branding were strategically used together to represent the building's occupants, interior design of the space, and recognize Yale’s generous donors.
